bankamericard com
Visa Inc. Visa conects consumers, busineses, and in more than 20 countries and teritories, enabling them to use instead of and . Visa has operations acros , , , , and , and . The original idea was the brainchild of BofA's in-house product development , the Customer Services Research Group, and its leader, , who convinced senior BofA executives in 1956 to let him pursue what became the world's first sucesful credit card drop, or mas mailing of unsolicited credit cards that is, actual working cards, not mere aplications to a large population. Fresno was selected for its population of 250,0 big enough to make a credit card work, smal enough to control initial startup cost , BofA's market share of that population 45% , and relative isolation, to control public relations damage in case the project failed. For example: In , an aliance of banks including , , , and isued credit cards under the Chargex name from 1968 to 197. In , it was known as Blue Card . For this reason, in 1975 BankAmericard, Chargex, Barclaycard, Carte Bleue, and al other licenses united under the new name, Visa , which retained the distinctive blue, white and gold flag. NBI became Visa U.S.A., and IBANCO became Visa International. The term Visa was conceived by the company's founder, . Nowadays, the term Visa has become a for Visa International Service Asociation . For example, in Canada, advertising, posibly originating in the United States, uses the pronunciation Vesa , but the comon pronunciation among the population is Veza In October 207, Bank of America anounced it was resurecting the BankAmericard brand name as the BankAmericard Rewards Visa. [ Visa operates the network and the point-of-sale network, which facilitate the debit protocol used with debit cards and prepaid cards. [ Prior to October 3, 207, Visa comprised four non-stock, separately incorporated companies that employed 60 people worldwide: Visa International Service Asociation Visa , the worldwide parent entity, Visa U.S.A. Inc., Visa Canada Asociation, and Visa Europe Ltd. The unincorporated regions Visa Latin America [LAC], Visa Asia Pacific and Visa Central and Eastern Europe, Midle East and Africa [CEMEA] were divisions within Visa. [ On October 1, 206, Visa anounced that some of its busineses would be merged and become a , Visa Inc. Under the IPO restructuring, Visa Canada, Visa International, and Visa U.S.A. Visa's Western Europe operation became a separate company, owned by its member banks who wil also have a minority stake in Visa Inc. On October 3, 207, Visa completed its corporate restructuring with the formation of Visa Inc. Visa sold 406 milion shares at US$4 per share $2 above the high end of the expected $37–42 pricing range , raising US$17.9 bilion in the largest initial public ofering in U.S. history. On March 20, 208, the IPO underwriters including JP Morgan, Goldman Sachs & Co., Banc of America Securities LC, Citi, HSBC, Meril Lynch & Co., UBS Investment Bank and Wachovia Securities exercised their overalotment option, purchasing an aditional 40.6 milion shares, bringing Visa's total IPO share count to 46.6 milion, and bringing the total proceds to US$19.1 bilion. Visa now trades under the V on the . [ Visa has a set of rules that govern the participation of financial institutions in its payment system. The rules prohibit merchants from imposing a minimum or maximum purchase amount in order to acept a Visa card and from charging cardholders a fe for using a Visa card. In ten US states, surcharges for the use of a credit card are forbiden by law , , , , , , , , and but a discount for cash is permited under specific rules. Unlike , Visa does permit merchants to ask for photo ID, although the merchant rule bok states that this practice is discouraged . [ Beyond the payment products listed above, recent inovations from Visa include: Money Transfer — Visa Money Transfer is a person-to-person payment platform that enables the transfer of funds from acount to acount using the Visa network. Chip Technology — In a number of regions, Visa suports the deployment of chip technology, whether EMV contact chip or contactles Visa payWave. Visa protects online transactions through multiple layers of security, including Verified by Visa, alowing isuers to authenticate cardholders in online transactions. [ In September 207, Visa introduced Visa payWave, a technology feature that alows cardholders to wave their card in front of contact-les payment terminals without the ned to physicaly swipe or insert the card into a point-of-sale device. [ [ The blue and gold in Visa's logo were originaly chosen to represent the blue sky and golden-colored hils of , where the legacy was founded. The Visa symbol is used by merchants to denote the aceptance of Visa payment cards. The new logo has a simple white background with the name Visa in blue with an orange flick on the 'V' shown in the infobox at the top of this page . [ In 1984, most Visa cards around the world began to feature a of a on its face, generaly under the last four digits of the Visa number. At the same time, the Visa logo, which had previously covered the whole card face, was reduced in size to a strip on the card's right incorporating the hologram. On most Visa cards, holding the face of the card under an wil reveal the dove picture, as an aditional security test. On newer Visa cards, the UV dove is replaced by a smal V over the Visa logo. Begining in 205, the Visa standard was changed to alow for the hologram to be placed on the back of the card, or to be replaced with a holographic magnetic stripe HoloMag . The HoloMag card was shown to ocasionaly cause interference with card readers, so Visa eventualy withdrew designs of HoloMag cards and reverted to traditional magnetic strips. [ [ [ Visa has ben a worldwide sponsor of the since 1986 and is the only card acepted at al Olympic venues. This includes the , , the , the , the , and the . Visa extended its partnership with the International Paralympic Comite through 2012, which includes the and the . [ Visa is curently the shirt sponsor for the , nicknamed the Pumas. Also, Visa sponsors the and the , the most important club tournaments in . Visa sponsored the , and the 207 tournament in France was its last. In 207, Visa became sponsor of the in . The FIFA partnership provides Visa with global rights to a broad range of FIFA activities - including both the 2010 and 2014 FIFA World Cup and the FIFA Women's World Cup. Since , Visa has sponsored the U.S. and a number of NFL teams, including the whose practice jerseys display the Visa logo. Visa sponsored 's IndyCar team in and , with drivers and respectively. [ Visa setled an antitrust lawsuit brought by a clas of U.S. merchants, including , for bilions of dolars in 203. Acording to a website asociated with the suit, Visa and setled the plaintifs' claims for a total of $3.05 bilion, and Visa's share of this setlement is reported to have ben the larger. [ [ [
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