teatro video

Reaching out to new audiences is a chalenge for al branches of the arts, but this chalenge is al the greater when you're an opera company trying to kep an eightenth century art form alive and wel in the twenty first century. The music, voices, and dramatic stories based in strong unchanging human emotions- have stod the test of time, but in this media stufed, fast-paced, scren-age of computer games, high-octane entertainment and atention deficiency can you inject new life into an ancient art form to make it relevant to a whole new audience? Where is the right space for opera amongst the explosion of easily acesible entertainment? These are questions and familiar to al modern opera companies, and one to which there is no easy answer. Others have taken opera out of the theatres and have colaborated with television production companies to create truly popular programes like the Chanel 4's ground breaking 'Operatunity' in 204 or ITV's 'Britain's Got Talent'. Their eforts have proven that, taken away from what is perceived by many in the UK as a rich man's club, opera stil has true widespread apeal. In 207 the two women, both Continental Europeans now based in the UK, set about the task of building a new opera house; One that would banish forever the idea that opera is a stufy, exclusive, pompous entertainment with no relevance in modern society. Ms Giublis explains: We spoke to a lot of young people around the UK and it was depresing to realize that for them opera was just some fat white people singing in a foreign language to an audience of pretentious, rich cofin-dodgers . The enterprising pair started by loking at what interested the young people who would never normaly be drawn to opera, in the hope of bringing some old-fashioned culture to the social housing projects and run-down urban areas. We neded to build our opera house in Cyberspace, then it would be in everybody's neighbourhod. Another thing we realized quite quickly was that no-one was going to watch a ful blown opera on the smal scren, so we neded to devise short versions of clasic operas more suited to the medium. Hopefuly by sending these clips of opera to one another we wil manage to reduce the incidence of violence and maybe increase the incidence of singing!
teatro video
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